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"Shampoo & Treatment Gentle on Scalp and Hair"
This trial set (approx. 5-10 uses) of shampoo and treatment is extremely gentle on hair and scalp, formulated with only 18 traditional Indian herbs and low-toxicity ingredients. By using mild surfactants that do not harm the scalp environment, it thoroughly cares for the scalp and hair.
【Shampoo】
A non-foaming shampoo formulated with only ingredients that are extremely gentle on the scalp. Our unique selection of Ayucelra®︎-SC (18 herbs)※1 promotes a healthy scalp environment, while scalp-friendly surfactants thoroughly wash away dirt and odors. The non-foaming formula cares for the scalp while effectively cleansing away impurities.
【Treatment】
Ayucelra®︎-SC (18 herbs)※1, uniquely selected from 300 herbs with hair-growth benefits, along with natural oils※2 and high-performance hair repair ingredients※3, moisturize each strand of hair, intensely hydrating while repairing damage, and leading to a healthy scalp environment. It creates flexible resilience and a plump texture.
※1 Ayucelra®-SC (Maintains a healthy scalp and hair)
Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Sphagneticola Calendulacea Extract, Cucumis Melo (Melon) Fruit Extract, Centella Asiatica Extract, Plumbago Indica Root Extract, Aegle Marmelos Root Extract, Santalum Album (Sandalwood) Extract, Cinnamomum Zeylanicum Bark Extract, Glycyrrhiza Glabra (Licorice) Stem Extract, Jasminum Sambac (Jasmine) Leaf Extract, Swertia Chirata Extract, Terminalia Chebula Fruit Extract, Hibiscus Rosa-Sinensis Leaf Extract, Barleria Prionitis Stem Extract, Berberis Aristata Stem Extract, Nymphaea Stellata Flower Extract, Aloe Barbadensis Leaf Extract
※25 Natural Oils (Moisturize scalp and hair)
Moringa Oleifera Seed Oil, Oryza Sativa (Rice) Bran Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Persea Gratissima (Avocado) Oil
※3High-performance hair repair ingredients (Add body and elasticity to hair, making it supple)
Hydrolyzed Wool Cuticle Protein, Isostearoyl Hydrolyzed Keratin (Wool), γ-Docosalactone, Ceramides, Amino Acids
Developer's VOICE/STORY
One cause of hair thinning is the aging of scalp and hair follicle cells, leading to increased hair loss and cessation of hair growth.
We discovered that surfactants used in shampoos and treatments can accelerate the aging of scalp and hair follicle cells. This suggests that shampoos and treatments might be contributing factors to hair thinning.
Surfactants are "excellent" substances that easily blend with both water and oil, allowing them to mix and remove dirt, which water and oil wouldn't ordinarily do.
There are four types of surfactants:
● Anionic Surfactants
Uses: Shampoos, body soaps
Characteristics: Good lathering, excellent emulsification
● Cationic Surfactants
Uses: Conditioners
Characteristics: Antistatic effect
● Amphoteric Surfactants
Uses: Shampoos, body soaps
Characteristics: Mildening, synergistic effect with other surfactants
● Nonionic Surfactants
Uses: Emulsification in all cosmetics
Characteristics: Excellent emulsification, low lathering
After conducting cytotoxicity tests on approximately 100 types of surfactants, we found that "anionic surfactants" with good lathering properties and "cationic surfactants" with strong conditioning effects have a significant adverse impact on hair-forming cells. These surfactants are widely used in shampoos and treatments.
On the other hand, we discovered that polysorbate, a "nonionic surfactant," has cell-friendly properties. Ultimately, the surfactant with the least adverse effect on the human body was "low-foaming surfactant."
This discovery enabled us to develop a shampoo/treatment that is ultimately gentle on the scalp.
Scent
Shampoo: A fresh citrus scent of orange at the top. This is followed by soft yet spicy notes of lavender, clove, and fennel, creating a luxurious and healing experience for both scalp and mind.How to Use
① Brush thoroughly to loosen dirt.
② Rinse hair and scalp thoroughly with lukewarm water for 2 to 3 minutes.
③ Dispense an appropriate amount of scalp cleansing cream into your hands, spread it evenly, and then massage it into your entire scalp.
【Usage Guidelines】
Short hair: 1-2 pumps
Medium hair: 2-3 pumps
Long hair: 3-5 pumps
④ Rinse thoroughly with water until there is no slippery residue left on the scalp.
⑤ After shampooing, apply treatment to all hair, leave on for 3 to 5 minutes to allow the high-performance hair repair ingredients to penetrate thoroughly.
⑥ Rinse thoroughly, focusing on the scalp.
All Ingredients
Scalp Cleansing (Shampoo)
Water, Polysorbate 80, Isopentyldiol, Behenyl Alcohol, Glycerin, Hydrolyzed Keratin (Wool), Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Sphagneticola Calendulacea Extract, Cucumis Melo (Melon) Fruit Extract, Centella Asiatica Extract, Plumbago Indica Root Extract, Aegle Marmelos Root Extract, Santalum Album (Sandalwood) Extract, Cinnamomum Zeylanicum Bark Extract, Glycyrrhiza Glabra (Licorice) Stem Extract, Jasminum Sambac (Jasmine) Leaf Extract, Swertia Chirata Extract, Terminalia Chebula Fruit Extract, Hibiscus Rosa-Sinensis Leaf Extract, Barleria Prionitis Stem Extract, Berberis Aristata Stem Extract, Nymphaea Stellata Flower Extract, Aloe Barbadensis Leaf Extract, Hematine, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Foeniculum Vulgare (Fennel) Fruit Oil, Eugenia Caryophyllus (Clove) Leaf Oil, Lavandula Angustifolia (Lavender) Oil, Citrus Aurantium Dulcis (Orange) Oil, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Threonine, Proline, Phenylalanine, Histidine, Dilauroyl Glutamate Lysine Na, Polyquaternium-64, Polyquaternium-107, Cocamide DEA, BG, PCA-NA, PCA, Sodium Lactate, PEG-160M, Ethanol, Xanthan Gum, Tocopherol, Citric Acid, Sodium Citrate, EDTA-2Na, Phenoxyethanol, Methylparaben
Hair Treatment (Treatment)
Water, Ethylhexyl Palmitate, Cyclopentasiloxane, BG, Glycerin, Behenyl Alcohol, Xanthan Gum, Dimethicone, Emblica Officinalis Fruit Extract, Eclipta Prostrata Extract, Sphagneticola Calendulacea Extract, Cucumis Melo (Melon) Fruit Extract, Centella Asiatica Extract, Plumbago Indica Root Extract, Aegle Marmelos Root Extract, Santalum Album (Sandalwood) Extract, Cinnamomum Zeylanicum Bark Extract, Glycyrrhiza Glabra (Licorice) Stem Extract, Jasminum Sambac (Jasmine) Leaf Extract, Swertia Chirata Extract, Terminalia Chebula Fruit Extract, Hibiscus Rosa-Sinensis Leaf Extract, Barleria Prionitis Stem Extract, Berberis Aristata Stem Extract, Nymphaea Stellata Flower Extract, Moringa Oleifera Seed Oil, Oryza Sativa (Rice) Bran Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Argania Spinosa Kernel Oil, Persea Gratissima (Avocado) Oil, Pelargonium Graveolens Oil, Citrus Aurantium Dulcis (Orange) Peel Oil, Citrus Aurantium Bergamia (Bergamot) Fruit Oil, Hydrolyzed Wool Cuticle Protein, Isostearoyl Hydrolyzed Keratin (Wool), γ-Docosalactone, Ceramide NP, Ceramide AP, Ceramide NG, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Threonine, Proline, Phenylalanine, Histidine, PCA-Na, PCA, Sodium Lactate, Polyquaternium-61, Dilauroyl Glutamate Lysine Na, Quaternium-33, Cocoyl Arginine Ethyl PCA, Cholesterol, Caprylic/Capric Triglyceride, PEG-160M, Isononyl Isononanoate, PG, Distearyldimonium Chloride, Ethanol, (Dimethicone/Vinyl Dimethicone) Crosspolymer, Tocopherol, Aluminum Hydroxide, Methylparaben
Frequently Asked Questions
Q. Why doesn't it foam?
A. It was found that surfactants that foam well have a strong stimulating effect on scalp cells (cytotoxicity*), causing a burden on the scalp. Therefore, Ayur Master Scalp Cleansing uses a mild, non-foaming surfactant (patented). It gently cleanses the scalp without burdening it, while protecting the scalp's barrier function. Please experience the gentle feel of our cream-type scalp cleansing. *Based on our company's cytotoxicity test results (provided by Yokohama City University).
Q. Does it still clean effectively even without foam?
A. Foaming and cleaning ability are not related. Scalp cleansing has undergone cleansing ability tests, and we have confirmed that it removes dirt sufficiently. Its non-foaming cream texture makes it easy to massage, thoroughly removes sebum impurities, and provides excellent moisturizing power to maintain a healthy scalp and hair.
Q. What is the difference between this and other non-foaming cream shampoos?
A. While both are non-foaming, their feel and properties are completely different. Commercial cream shampoos contain cationic surfactants, which have strong cytotoxicity, and fatty acid esters. Our scalp cleansing has been tested for all its ingredients and is an ultra-mild shampoo.
Q. I'm concerned if the cream is rinsed off completely.
A. It is said that the ideal rinsing time for a healthy scalp and hair is about 3 times the washing time, so please rinse thoroughly. If your scalp and hair feel no longer slippery to the touch, you've rinsed enough.
Q. My scalp feels moisturized.
A. Since it contains many moisturizing ingredients such as jojoba oil and almond oil, your scalp may feel more moisturized compared to other shampoos. A dry scalp can lead to scalp problems such as dandruff and excessive sebum secretion. Jojoba oil, almond oil, and 18 types of Ayurvedic herbs gently moisturize the scalp and hair, promoting a healthy scalp environment. If you are concerned, we recommend rinsing thoroughly.
Q. What is the scent?
Scalp Cleansing: A fresh orange scent at the top. This is followed by soft yet spicy essential oils of lavender, clove, and fennel, creating a luxurious and healing time for both scalp and mind.
Hair Treatment: The balance of brightness and tranquility is expressed through an exquisite blend of three essential oils: bergamot, sweet orange, and geranium.
Q. Is it safe to use if I have cuts on my scalp?
A. As a precaution, please do not use it.
Q. What if it gets into my eyes?
A. Rinse immediately with water.