はじめての泡立たないシャンプー
"使い心地が思ったよりも良かったです。髪はしっとりしていて、けど地肌はさっぱりしていて不思議な感じです。また使いたいです。"
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"Your scalp problems might be due to your shampoo!?"
Focusing on the causes of scalp and hair problems such as itching, dryness, hair loss, and lack of body and bounce, this is a new concept of non-foaming scalp cleansing formulated with only gentle ingredients for the scalp and hair.
The ultra-gentle cleansing ingredients for the scalp and hair cleanse away dirt and odor while being kind to the scalp due to its non-foaming nature.
It also contains Ayucelra®︎-SC*2, a unique ingredient discovered through 20 years of scalp anti-aging care*1 research, and high-performance ingredients such as Pellicer*3 and Lipidure*4 that care for both the scalp and hair, leading to a moisturized and healthy scalp and hair environment.
*1 Care according to age
*2 Ayucelra®-SC (18 Ayurvedic herbs that maintain a healthy scalp and hair)
Indian gooseberry fruit extract, Eclipta prostrata extract, False daisy extract, Benincasa hispida fruit extract, Centella asiatica extract, Indian madder root extract, Bael fruit root extract, Sandalwood extract, Ceylon cinnamon bark extract, Licorice stem extract, Night jasmine leaf extract, Chirata extract, Chebulic myrobalan fruit extract, Hibiscus leaf extract, Thorny barleria stem extract, Indian barberry stem extract, Nymphaea stellata flower extract, Aloe vera leaf extract
*3 A highly permeable, high-performance damage care material made from natural fatty acids and amino acids (skin conditioning, moisturizing, scalp protection, hair repair)
*4 Has high affinity with biological tissues and approximately twice the moisturizing power of hyaluronic acid (moisturizing, scalp protection)
Developer VOICE/STORY
One of the causes of hair thinning is that the scalp and hair follicle cells age, leading to increased hair loss and a halt in hair growth.
We discovered that surfactants used in shampoos and other products can age scalp and hair follicle cells. This suggests that shampoo may be one of the causes of hair thinning.
Surfactants have the property of being easily compatible with both water and oil, and are "excellent" at mixing water and oil, which would otherwise not mix, to remove dirt.
There are four types of surfactants:
●Anionic surfactants
Uses: Shampoo, body soap
Characteristics: Good lathering, excellent emulsification
●Cationic surfactants
Uses: Treatment
Characteristics: Antistatic effect
●Amphoteric surfactants
Uses: Shampoo, body soap
Characteristics: Mildening, synergistic effect with other surfactants
●Nonionic surfactants
Uses: Emulsification in all cosmetics
Characteristics: Excellent emulsification, less lathering
As a result of cytotoxicity tests on approximately 100 types of surfactants, we found that "anionic surfactants" that lather well and "cationic surfactants" with strong treatment effects have a significant negative impact on hair-forming cells. These surfactants are widely used in shampoos and treatments.
On the other hand, we found that polysorbate, a "nonionic surfactant," has cell-friendly properties. Ultimately, "surfactants that lather less" had fewer negative effects on the human body.
This discovery allowed us to develop an ultra-gentle shampoo for the scalp.
Scent
A fresh top note of orange. This is followed by the soft yet spicy scents of lavender, clove, and fennel, creating a luxurious time that soothes both the scalp and the mind.
How to Use
① Brush thoroughly to loosen dirt.
② Wet hair and scalp thoroughly with lukewarm water for 2 to 3 minutes before washing.
③ Take scalp cleansing in your hand, spread it over your entire hand, and then massage it into your entire scalp.
【Usage目安】
Short hair 1 to 2 pumps
Medium hair 2 to 3 pumps
Long hair 3 to 5 pumps
④ Rinse thoroughly with water until there is no sliminess left on the scalp.
All Ingredients
Water, Polysorbate 80, Isopentyl Diol, Behenyl Alcohol, Glycerin, Hydrolyzed Keratin (Wool), Indian Gooseberry Fruit Extract, Eclipta Prostrata Extract, False Daisy Extract, Benincasa Hispida Fruit Extract, Centella Asiatica Extract, Indian Madder Root Extract, Bael Fruit Root Extract, Sandalwood Extract, Ceylon Cinnamon Bark Extract, Licorice Stem Extract, Night Jasmine Leaf Extract, Chirata Extract, Chebulic Myrobalan Fruit Extract, Hibiscus Leaf Extract, Thorny Barleria Stem Extract, Indian Barberry Stem Extract, Nymphaea Stellata Flower Extract, Aloe Vera Leaf Extract, Hematin, Almond Oil, Jojoba Seed Oil, Fennel Fruit Oil, Clove Leaf Oil, Lavender Oil, Orange Oil, Arginine, Aspartic Acid, Glycine, Alanine, Serine, Valine, Isoleucine, Threonine, Proline, Phenylalanine, Histidine, Dilauroyl Glutamate Lysine Na, Polyquaternium-64, Polyquaternium-107, Cocamide DEA, BG, PCA-NA, PCA, Sodium Lactate, PEG-160M, Ethanol, Xanthan Gum, Tocopherol, Citric Acid, Sodium Citrate, EDTA-2Na, Phenoxyethanol, Methylparaben
FAQ
Q. Why doesn't it foam?
A. We found that surfactants that lather well can be irritating* and put a strain on the scalp and hair. Therefore, Ayur Master Scalp Cleansing uses mild, non-foaming surfactants. It gently cleanses while protecting the scalp's barrier function and without straining the scalp or hair. Please experience the gentle feel of this non-foaming scalp cleanser. *According to research by Yokohama City University Laboratory of Longevity Sciences
Q. Will it clean even if it doesn't foam?
A. Lathering and cleansing ability are unrelated. Scalp Cleansing has undergone cleansing power tests, confirming that it sufficiently removes dirt. Its non-foaming cream-like texture makes it easy to massage, thoroughly removes sebum, and at the same time, maintains a healthy scalp and hair with appropriate moisturizing power.
Q. What is the difference from foaming cream-type shampoos?
A. While both are non-foaming, their feel and properties are completely different. Commercial cream-type shampoos contain cationic surfactants, which are highly cytotoxic, and fatty acid esters. Scalp Cleansing has been tested for all its ingredients and is an ultra-mild shampoo.
Q. I'm worried if the shampoo is being rinsed off properly.
A. The recommended rinsing time for a healthy scalp and hair is said to be about three times the washing time, so rinse thoroughly. If you touch your scalp and hair with your fingers and there is no sliminess left, then it's fine.
Q. My scalp feels moisturized.
A. Because it contains many moisturizing ingredients such as jojoba oil and almond oil, your scalp may feel more moisturized than with other shampoos. Dryness of the scalp can lead to scalp problems such as dandruff and excessive sebum secretion. Jojoba oil, almond oil, and 18 Ayurvedic herbs, which gently moisturize the scalp and hair, promote a healthy scalp environment. If you are concerned, we recommend rinsing thoroughly.
Q. What is the scent?
Scalp Cleansing: A fresh top note of orange. This is followed by the soft yet spicy essential oils of lavender, clove, and fennel, creating a luxurious time that soothes both the scalp and the mind.
Q. Is it okay to use if I have a wound on my scalp?
A. Please refrain from using it as a precaution.
Q. What if it gets into my eyes?
A. Rinse immediately with water.
Overall rating: 4.633333 / 5 from 30 reviews.
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Reviews
このシャンプー以外使えません
"敏感肌で強いシャンプーが合わなくなってきたので、このやさしい処方のスカルプクレンジングは安心して使えました。泡立たないので最初は戸惑いましたが、頭皮をマッサージする習慣もついて良かったです。香りも自然な感じで、洗い上がりが軽く、頭皮のかゆみも軽減したように感じます。年齢肌のケアとしてもおすすめ。"
男性にもおススメ！
"仕事柄、頭皮のベタつきや臭いが気になることが多く、これに切り替えてみました。刺激が少なく、毎日の使用でもヒリヒリしないのが良いです。泡立たないので最初は戸惑いましたが、マッサージしながら洗うとすっきり感が出て満足しています。香りも強くないので、女性向けっぽいけど男性でも使いやすい。"
抜け毛がだいぶ減りました！
"頭皮が乾燥しやすくなり、かゆみやフケが気になっていたのでこちらを試しました。刺激が少なく乾燥しにくいのにしっかり汚れを落とせるのが良いです。18種類のハーブ配合ということで安心感がありますし、香りもリラックスできるのでバスタイムが楽しみになりました。続けるうちに抜け毛が減った気がします。"
べたつかないのにしっとり！
"忙しい毎日の中で頭皮ケアもしたくて使い始めました。泡立たないタイプは初めてで最初は驚いたけれど、やさしい使い心地で敏感な季節でも刺激が少なく、乾燥しないのが嬉しいです。香りも強すぎないオレンジ〜ラベンダーで癒されます✨シャンプー後の頭皮のすっきり感と、べたつかないのにしっとり感が残るのが気に入っています。"
本物のシャンプー
"年齢とともに髪のコシ・ボリュームが気になってきたので、頭皮ケアを重視してこのクレンジングを使い始めました。泡がない分最初は物足りなさを感じたけれど、マッサージしながら使うと汚れや皮脂がしっかり落ちるのを実感。洗い上がりの後の髪がふんわり立ち上がる感じが嬉しいです。乾燥しにくいのも助かります。"
頭皮のベタつきが改善！
"昔から汗かきで、特に夏場は頭皮の脂っぽさが酷く、夕方には髪がペタッとしてしまうのが嫌でした。何か根本的に改善できるものはないかと探していて、アユールマスターのスカルプクレンジングを見つけました。天然由来成分ということで安心して使えますし、なにより頭皮の皮脂がしっかり落ちるのに乾燥しないのが気に入っています。シャンプー後の頭皮の爽快感は格別で、翌朝も頭皮のベタつきが気になりません。"
泡立てない事に慣れたい
"また慣れませんが、期待を込めて使っています 馴染ませ方が雑だと次の日の午前中から頭が臭いので、急いでいる日は使わないようになってしまった"
痒みもなくなりました
"健康ブロガーの友人に紹介されました。仕事のために知り合いの会社を紹介されたとうがった見方をしてしまった自分を恥じています。素晴らしい洗い心地で、頭皮が痒くなくなりました。おそらく、泡立つものは痒みを誘発する何かが含まれているのかもしれません。お値段だけちょいと高めですが、服を我慢してでも買いたくなるシャンプーです。"
固定観念を払拭するシャンプー
"固定観念というものは、メーカーの刷り込みによるものだと分かりました。まったく泡が立たないので汚れが落ちているという実感がないのも刷り込みによる間違った知識のせいだったんですね。こちらのシャンプーは泡たたずとも、ゆっくり丁寧に洗えば、流したあとの爽快感は変わらないなと思います。"